My Final design was base on the design concept of a invitation card being send out. The idea of the design was to attract the view to the invitation card and read Event Name, Date, Location, & Contact information first. Then, once their interest is peak they will look for more information and start reading the left side. The image were design to imitate some sample of photo similar to a invitation of a wedding with pictures of the hosts. This was more of a playful aspect of the Flyer of the 3 I made, one for a more pleasing to the eye version with the texts in blocks of empty space and more of a corporate feel and another for a fluid like feel with emphasis on flow and changing from old to new. The blue text of the Gift Card and Dollar amount will stand out from afar with its contrast to the text color and the background.
Some of the assets were color corrected to emphases the subject of each images more and lighten the color as it was quite dark in the original files. Some aspect of the fireplace image was extended in Photoshop to center the image in the center of the frame.
I choose the invitation style flyer because it was something different from the usual corporate design and gives a sense of inviting and welcoming feeling to the reader who is everyday residents. I didn’t want to make it feel like a corporate event for worker.
Below are some before and after of the assets and all 3 Designs. The Submitted version is the PDF Version.